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Archive for the ‘Articles’ Category

How to add the +1 button to your WordPress blog

By Mohnish On July 5, 2011 2 Comments

Google has started rolling out Google Plus to more users as you read this.  Google had announced the +1 button last month and had released the code to add it to your website.

How does +1 affect search results?

+1 helps people discover relevant content—a website, a Google search result, or an ad—from the people they already know and trust. Adding the +1 button to your pages lets users recommend your content, knowing that their friends and contacts will see their recommendation when it’s most relevant—in the context of Google search results.

When a signed-in Google user is searching, your Google search result snippet may be annotated with the names of the user’s connections who’ve +1’d your page. If none of a user’s connections has +1’d your page, your snippet may display the aggregate number of +1’s your page has received.

Does +1 affect my site’s performance in search?

Content recommended by friends and acquaintances is often more relevant than content from strangers. For example, a movie review from an expert is useful, but a movie review from a friend who shares your tastes can be even better. Because of this, +1’s from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query. This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality. For +1’s, as with any new ranking signal, we’ll be starting carefully and learning how those signals affect search quality.

How to add the +1 button on your WordPress blog

All you need to do is install a plugin on your blog and activate it. You’re done!

Steps:

  1. Install the TF Share Plugin. (Also known as Twitter Facebook Share plugin)
  2. Activate it.

and you’re done! 2 simple steps to add the Google +1 button on your WordPress.

You can also customize the plugin as you like. You can add Facebook, Twitter, Stumble Upon and Google +1 widgets on your blog.

Do let me know how Google +1 is performing for you in the comments below.



Google+ – I ‘LIKE’!

By Mohnish On July 5, 2011 1 Comment

Google recently opened the Beta version of it’s Google+ to a limited number of people. This version of Google+ can be accessed only by a limited number of users who are invited by their friends on Google Plus. It’s very easy to get invited to Google Plus, all you need is to ask a friend who is already on Google+ to invite you to it. (You could ask me for an invite!)

I’ve been playing around with Google+ lately. What I have noticed is that it is the cleaner version of Facebook which is much more lighter and faster. Facebook on the other hand got really clutter after it’s redesign. Also, if you still don’t know, Facebook has tied up with Skype and will be launching video chat on Facebook shortly – i.e more clutter on the design part. Google Plus Beta comes with in built Google Talk which already has the video calling! which is again, very neat!

Are you on Google+ yet? If yes, let me know about what you think about it. Also, if you would like an invite or want to connect on G+, you can contact me!



Facebook Marketing

By Mohnish On December 29, 2009 44 Comments

I have never blogged about Facebook Marketing before, however, after some research and reading, here is what I have for you. Facebook currently has over 350+ million users and over 70% are active on the popular social network. Facebook connects users from all over the world under one single domain, which is why it becomes a great platform for marketeers. I am sitting here in India, but I can still connect to users in the US or in Europe via Facebook.

How can Facebook help marketeers?
Facebook provides a great platform to market your product for free — Fan pages. A fan page is a page created by a user (usually the marketeer) to promote his product. The marketeer then uses this page to connect to more people all over the world and displays his product/services to interested users.  Normal users like you and me become a fan of the product/service if we’re interested in it. But to make your page visible to normal users the marketeer has to use another Facebook platform known as — Facebook Advertising.

Why use Facebook Ads?
Facebook ads is a great way to reach your target audience. Your target audience might be college students, singles, men, people between the age of 25-35 etc. Facebook ads make  it easier for you to get more customers/fans towards your services/products. Setting up an advertiser account with Facebook  is easy, just sign up for a regular Facebook account and then visit their advertising page. Facebook’s advertising program converts way better than any other advertising program because it allows you to select the age, gender, occupation etc of the target audience.

What’s next?
Many marketeers try to gain more fans (by black hat/spam or legit advertising methods), but it always doesn’t guarantee you better results. A good marketeer would always try to keep users engaged by holding contests, asking questions or posting stuff which interests users (quotes, offers, images, videos, news etc). User interaction is always needed on a fan page or it won’t convert well.
Having a large number of fans doesn’t guarantee sales or conversion. The best is to allow your fan page to grow on it’s own while you keep posting content on your fan page on regular basis.

Tip: Run your campaigns on international holidays, for example Christmas. Facebook was the most visited website on 25th December 2009. Conversion is higher on holidays (according to my research).



How to add the Facebook Share button

By Mohnish On October 19, 2009 18 Comments

Do you see the Retweet button the right side of this post? —>
The power tiny button on your page is to tweet the pages you like automatically, without copy pasting the URL and title. In just 2 clicks you can tweet the page you like to your followers.

Now, there is a button like this available for Facebook as well! Extremely simple to install and simpler to use it. In a click, you can share any page that has the button on Facebook!

How to Install it?
To manually install the plugin on a page, you need to use a javascript code. You can get the code from here: http://www.fbshare.me/

You can also download the WordPress version of the plugin from here (click)

Testing it live: Help me test the plugin and post your input in the comments please.

Thank you! 🙂



How to Build A Successful Blog to Make Money

By Mohnish On August 6, 2009 16 Comments

This Guest Post had been written by Darilin. Dalirin is a blogger that likes writing about how to make  money online at Blogsnd.

If you plan to make money online by blogging, you should plan of treating your blog as a business. In a business, you have to take your business seriously or else it would close down. So just as a business, you should strive to build your blog to reach a successful level.

How can you do that (build a successful blog)? You can build the blog by

1. Writing Good Content – People read blogs because they want to gain new knowledge or to understand something. With good content, you are guaranteed to get repeated readers. Some of the repeated readers would help your blog to go viral. Good content is when a blog has posts that are readable and well articulated. This would help to boost your credibility.

2. Be Opinionated – This is the reason why people read your blog. There are many blogs in the blogosphere, how can you stand out from them. Give your opinions in your posts. Don’t just report a news in your blog post, make the voice to be in your blog post.

3. Allow Comments – Comments would allow your readers to leave their opinion about you. There would be good and bad comments. If the good comments is more than the bad comments, then you are on the right path on having a successful blog. If you want to improve your blog reputation to the people leaving the bad comment, you should read their comments carefully and analyze if the problem is from you or from them

4. Reply to Comments – You might think that you were well articulated in the blog post, but you were not. You mistakenly missed some points or steps because you assumed that your blog readers know it already. Somebody might be new to the topic and leave a question in the comment. When you reply to the comment, you would help the reader to understand what you meant.

5. Allow Post Ratings – This would help you to know what type of post that your readers like to read, so that you can write more about that topics in the future. Remember, your readers are reading your blog because they like your content.

6. Being Contactable – Let your readers be able to contact you. Some of your readers might be potential advertisers. If they cannot contact you personally, you might be missing out.

7. Be Credible – If you have a good credibility, you would be the person that people would run up to get either advise. Your credibility doesn’t only depend on your content, it depends on what you promote. If you promote products that people have classified to be spam, this would hurt your credibility.