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Facebook Marketing

By Mohnish On December 29, 2009 Under Guides and Tuts, Social Networking

I have never blogged about Facebook Marketing before, however, after some research and reading, here is what I have for you. Facebook currently has over 350+ million users and over 70% are active on the popular social network. Facebook connects users from all over the world under one single domain, which is why it becomes a great platform for marketeers. I am sitting here in India, but I can still connect to users in the US or in Europe via Facebook.

How can Facebook help marketeers?
Facebook provides a great platform to market your product for free — Fan pages. A fan page is a page created by a user (usually the marketeer) to promote his product. The marketeer then uses this page to connect to more people all over the world and displays his product/services to interested users.  Normal users like you and me become a fan of the product/service if we’re interested in it. But to make your page visible to normal users the marketeer has to use another Facebook platform known as — Facebook Advertising.

Why use Facebook Ads?
Facebook ads is a great way to reach your target audience. Your target audience might be college students, singles, men, people between the age of 25-35 etc. Facebook ads make  it easier for you to get more customers/fans towards your services/products. Setting up an advertiser account with Facebook  is easy, just sign up for a regular Facebook account and then visit their advertising page. Facebook’s advertising program converts way better than any other advertising program because it allows you to select the age, gender, occupation etc of the target audience.

What’s next?
Many marketeers try to gain more fans (by black hat/spam or legit advertising methods), but it always doesn’t guarantee you better results. A good marketeer would always try to keep users engaged by holding contests, asking questions or posting stuff which interests users (quotes, offers, images, videos, news etc). User interaction is always needed on a fan page or it won’t convert well.
Having a large number of fans doesn’t guarantee sales or conversion. The best is to allow your fan page to grow on it’s own while you keep posting content on your fan page on regular basis.

Tip: Run your campaigns on international holidays, for example Christmas. Facebook was the most visited website on 25th December 2009. Conversion is higher on holidays (according to my research).

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44 Comments Add yours

  1. Prajwal Shinde
    December 30, 2009
    11:32 am #comment-1

    Nice post, facebook marketing is indeed a very important step to promote any business(online & offline). It converts better than any advertising program because of its large users. Refreshed old things with this post. Keep it up.

    Prajwal Shinde

  2. Free WoW
    December 31, 2009
    6:36 pm #comment-2

    Facebook can work really well for marketing. It’s second in most traffic and there’s so many users who are active on the site everyday.

  3. I’ve read whole blogs in the niche of facebook marketing. It sounds so easy and yet they don’t really help you get started and make it sound like it’s so much of a risk to do. Maybe you can offer further insite into facebook marketing. I’d really enjoy reading about it.

  4. Free Microsoft Points Now
    January 7, 2010
    6:33 pm #comment-4

    Face is great! There are so many people on it everyday you won’t have any problems gettting traffic!

  5. Xbox Live Codes For Free
    January 7, 2010
    7:25 pm #comment-5

    Hmmm, I didn’t know Facebook was so good for promoting. The sites I use seem to be frowned upon as spam, though I use them all the time and have had no worries. I will give Facebook more of a try though if you really think it will help. The only thing I’ve done with FB so far is bookmark some of pages/sites, didn’t really know what else I could do. Your post gets me started in the right direction, thanks 🙂

  6. Internet Marketing Alchemy
    January 7, 2010
    9:31 pm #comment-6

    Facebook is a great way to promote products and services, I have a friend who is doing very, very, well with Facebook ads. It’s cheap and you can find highly targeted consumers.

  7. Rowenta
    January 8, 2010
    2:27 am #comment-7

    Facebook marketing is indeed a very important step to promote any business.

  8. Free WoW
    January 9, 2010
    3:23 pm #comment-8

    very nice.. I have been thinking of holding competitions, but it seems like a lot of dedication

  9. Free Dollar
    January 11, 2010
    5:32 am #comment-9

    Well I’ve been bookmarking Facebook for around 1 month now. I’m not really seeing any results from it though, but I know it’s something I’m doing wrong since it obviously works for others. I THINK I have my fan page up, I’m not even sure about that :\ I’m even more lost than when I joined myspace lol (luckily I’ve picked that up since then).

  10. Agentmango
    January 12, 2010
    11:39 am #comment-10

    facebook ads have low CTR..and low conversion.that is what they say..

  11. How To Get Free XBox Live
    January 17, 2010
    12:48 am #comment-11

    Facebook is great today. Almost every person and company uses the site now.

  12. ACollectorsHeaven
    January 18, 2010
    2:13 am #comment-12

    “great platform to market your product for free — Fan pages”
    Aint that the truth. When asked about how to market a product, I always suggest people make a fan page and promote that like crazy because people will join because their friends joined

  13. Rohit
    January 20, 2010
    4:47 am #comment-13

    thanks for facebook marketing tips. 🙂

  14. Techie
    January 28, 2010
    10:24 pm #comment-14

    Faceboook ads aren’t too good though. Adwords is better for your money.

  15. Free Microsoft Points
    February 2, 2010
    5:42 pm #comment-15

    I’ve always wanted to give facebook marketing a shot.

  16. PSN Cards
    February 10, 2010
    6:12 pm #comment-16

    Facebook is huge and continues to grow and is a great way to make money online.

  17. Orkut Scraps, Glitters
    February 17, 2010
    10:32 am #comment-17

    creating a facebook fan page and then promoting your products is more easy to marketing in facebook…

  18. Techie @ TechGeeks
    March 28, 2010
    10:12 am #comment-18

    I think lots of people are missing the point. It’s not so much “Facebook has a lot of people” but instead that you can highly target your audience with their interests, language, location, age, etc.

  19. mra
    May 8, 2010
    11:12 am #comment-19

    Good information about facebook, Specially FanPage and advertising page.It can be useful how to get audience from facebook.But Face book marketing needs a good research.

  20. Itinerarist
    May 11, 2010
    1:39 am #comment-20

    I think facebook ads have low CTR..and low conversion market is a bit saturated and facebook users seems to have developed an add blindness.

  21. Linda
    May 24, 2010
    12:02 pm #comment-21

    Very nice post. I love the concept though. It is nice to see someone confident enough to use their own sites to help others. Thanks again for sharing……

  22. Virtual Worlds For Kids
    May 30, 2010
    4:44 pm #comment-22

    There is no doubt there are tons of opportunities with the market imbalance within Facebook ads. This is the way to go.

  23. Per
    June 11, 2010
    2:40 pm #comment-23

    Compared to others, like Adsense, is Facebook Advertising cheaper by much or what? Also would this be advisable for a new website with a limited budget? Google Adsense is a bit expensive to start with. Plus with the way you can choose to target your ads by age, gender, etc. that would be totally great IMO.

  24. Free Wii Points Cards
    June 25, 2010
    3:42 am #comment-24

    thanks for the tips
    much appreciated 😀

  25. Lisa
    July 2, 2010
    10:05 am #comment-25

    It is a bit amazing – as well as scary – how Facebook has gained a sort of “market control” through its popularity. I reckon that marketing on Facebook has its benefits, but I’d still be weary of using it too much for that specific reason. Thanks for posting!

  26. cheap louis vuitton
    August 2, 2010
    12:24 pm #comment-26

    here is no doubt there are tons of opportunities with the market imbalance within Facebook ads.

  27. FreePSNCodes
    August 9, 2010
    12:01 am #comment-27

    great post..
    thanks!

  28. FreeMicrosoftPoints
    August 9, 2010
    12:02 am #comment-28

    awesome…
    thanks for the info! 😀

  29. Charlotte
    August 18, 2010
    3:16 am #comment-29

    I would like to try facebook and the opportunities with FB. But I guess it´s quite hard to get people to click on ads and stuff? I never check the ads myself 🙂

  30. Free Itunes Codes
    August 23, 2010
    5:13 am #comment-30

    I have a facebook but I can’t remember the last time I logged in.

  31. Airsoft
    September 7, 2010
    10:01 am #comment-31

    Adwords demographic targeting is nice but I get better results bidding on long tail keywords in adwords, anyway facebook have it’s place in the marketing place.

  32. Justin
    November 3, 2010
    12:38 am #comment-32

    wow great tips you have
    thanks for sharing 🙂

  33. PS3
    November 14, 2010
    12:45 pm #comment-33

    never thought of this
    thanks for the info!
    =D

  34. iTunes
    December 2, 2010
    10:44 pm #comment-34

    Facebook is becoming a better and better way of marketing all the time. As the number of facebook users grow, so does your possibility of a steady income stream.

  35. buy and sell cars
    December 7, 2010
    1:09 am #comment-35

    It is a best marketing website.we are know about the new technology.and shear the new product in world

  36. Nathan
    January 13, 2011
    11:49 am #comment-36

    Facebook marketing is actually quite effective for small cost businesses , though I’m not so sure how they are currently working for real estate ones.

    This is a good research topic for any student in the academe.

    Another thing that I would like to know is make money on using facebook alone. That would be cool.

  37. Jackie
    January 20, 2011
    5:00 pm #comment-37

    Thanks for posting about this. With most businesses on facebook that I’ve seen and “became a fan of” they never do anything with their pages other than post the same ad over and over. Your final paragraph is what most are missing. It helps show that they are appreciative to their “likers” and keeps them from being unliked.

  38. Webbhotell
    January 20, 2011
    6:59 pm #comment-38

    The best thing for webmasters using facebook is that something could become viral in a matter of seconds. All you need is good content.

    Content is King.

  39. wart removal
    March 10, 2011
    8:07 pm #comment-39

    I’ve tried on facebook and it really works! You can gain money through ads on facebook! Surely beats other media source.

  40. Yeah, Facebook does have tons of traffic, but I can guarantee you advertising on Facebook would NOT be cheap…

  41. Tony
    May 28, 2011
    7:05 am #comment-41

    This is why Facebook is currently being targeted by a lot of spammers and other blackhat practitioners.

  42. Free Ultimate Game Cards
    June 6, 2011
    3:40 pm #comment-42

    interesting… never thought of that. thanks 😀

  43. Indian Food In Missisiauga
    November 1, 2011
    3:03 pm #comment-43

    cool ideas has been used in this blog

  44. auto collision
    November 1, 2011
    3:05 pm #comment-44

    it allows you to select the age, gender, occupation etc of the target audience.

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