I have never blogged about Facebook Marketing before, however, after some research and reading, here is what I have for you. Facebook currently has over 350+ million users and over 70% are active on the popular social network. Facebook connects users from all over the world under one single domain, which is why it becomes a great platform for marketeers. I am sitting here in India, but I can still connect to users in the US or in Europe via Facebook.
How can Facebook help marketeers?
Facebook provides a great platform to market your product for free — Fan pages. A fan page is a page created by a user (usually the marketeer) to promote his product. The marketeer then uses this page to connect to more people all over the world and displays his product/services to interested users. Normal users like you and me become a fan of the product/service if we’re interested in it. But to make your page visible to normal users the marketeer has to use another Facebook platform known as — Facebook Advertising.
Why use Facebook Ads?
Facebook ads is a great way to reach your target audience. Your target audience might be college students, singles, men, people between the age of 25-35 etc. Facebook ads make it easier for you to get more customers/fans towards your services/products. Setting up an advertiser account with Facebook is easy, just sign up for a regular Facebook account and then visit their advertising page. Facebook’s advertising program converts way better than any other advertising program because it allows you to select the age, gender, occupation etc of the target audience.
Many marketeers try to gain more fans (by black hat/spam or legit advertising methods), but it always doesn’t guarantee you better results. A good marketeer would always try to keep users engaged by holding contests, asking questions or posting stuff which interests users (quotes, offers, images, videos, news etc). User interaction is always needed on a fan page or it won’t convert well. Having a large number of fans doesn’t guarantee sales or conversion. The best is to allow your fan page to grow on it’s own while you keep posting content on your fan page on regular basis.
Tip: Run your campaigns on international holidays, for example Christmas. Facebook was the most visited website on 25th December 2009. Conversion is higher on holidays (according to my research).
By Mohnish On October 19, 2009 18 Comments
Do you see the Retweet button the right side of this post? —>
The power tiny button on your page is to tweet the pages you like automatically, without copy pasting the URL and title. In just 2 clicks you can tweet the page you like to your followers.
Now, there is a button like this available for Facebook as well! Extremely simple to install and simpler to use it. In a click, you can share any page that has the button on Facebook!
How to Install it?
You can also download the WordPress version of the plugin from here (click)
Testing it live: Help me test the plugin and post your input in the comments please.
Thank you! 🙂
By Mohnish On February 16, 2009 5 Comments
Ok.. I know its not necessary to blog this but.. you know! You should blog for Social Media and Search Engines sometimes 😉 People need this gossip! 😛 But anyways, I am not going outta my niche.. I have Social Media update on Facebook.. Read it below =)
So we have some hot news coming up.. Miley’s Twitter Profile is hacked! There were many expletive messages posted from her profile and thats seriously not good! Twitter has currently suspended her profile.
I have a hotter news!
No no.. there has not been another Miley scandal but Facebook has changed their TOS. Now according to the ‘NEW’ Facebook TOS they now have the right to content!!! Don’t get shocked if you see your pic in a commercial or on TV or maybe in a poster around the corner. Facebook now owns you! Even if you delete your profile, never mind.. They still own you! You ticked their TOS without reading it and now they have modified it a bit which says,
You hereby grant Facebook an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to (a) use, copy, publish, stream, store, retain, publicly perform or display, transmit, scan, reformat, modify, edit, frame, translate, excerpt, adapt, create derivative works and distribute (through multiple tiers), any User Content you (i) Post on or in connection with the Facebook Service or the promotion thereof subject only to your privacy settings or (ii) enable a user to Post, including by offering a Share Link on your website and (b) to use your name, likeness and image for any purpose, including commercial or advertising, each of (a) and (b) on or in connection with the Facebook Service or the promotion thereof.
Now even if you remove your content from Facebook, they still own you. Forever.