Facebook Marketing
I have never blogged about Facebook Marketing before, however, after some research and reading, here is what I have for you. Facebook currently has over 350+ million users and over 70% are active on the popular social network. Facebook connects users from all over the world under one single domain, which is why it becomes a great platform for marketeers. I am sitting here in India, but I can still connect to users in the US or in Europe via Facebook.
How can Facebook help marketeers?
Facebook provides a great platform to market your product for free — Fan pages. A fan page is a page created by a user (usually the marketeer) to promote his product. The marketeer then uses this page to connect to more people all over the world and displays his product/services to interested users. Normal users like you and me become a fan of the product/service if we’re interested in it. But to make your page visible to normal users the marketeer has to use another Facebook platform known as — Facebook Advertising.
Why use Facebook Ads?
Facebook ads is a great way to reach your target audience. Your target audience might be college students, singles, men, people between the age of 25-35 etc. Facebook ads make it easier for you to get more customers/fans towards your services/products. Setting up an advertiser account with Facebook is easy, just sign up for a regular Facebook account and then visit their advertising page. Facebook’s advertising program converts way better than any other advertising program because it allows you to select the age, gender, occupation etc of the target audience.
What’s next?
Many marketeers try to gain more fans (by black hat/spam or legit advertising methods), but it always doesn’t guarantee you better results. A good marketeer would always try to keep users engaged by holding contests, asking questions or posting stuff which interests users (quotes, offers, images, videos, news etc). User interaction is always needed on a fan page or it won’t convert well. Having a large number of fans doesn’t guarantee sales or conversion. The best is to allow your fan page to grow on it’s own while you keep posting content on your fan page on regular basis.
Tip: Run your campaigns on international holidays, for example Christmas. Facebook was the most visited website on 25th December 2009. Conversion is higher on holidays (according to my research).
